One of the activities that the CCHV will be involved in will be dissemination information on what going on that pertains to promoting square dancing.
CALLERLAB, under the auspices of its FOUNDATION (For the Preservation and Promotion of Square Dancing), in February kicked off the first phase of its exciting, new marketing and promotion effort, PLAN 2000. The Foundation, working in concert with all the diverse organizations and components within the square dancing family, is developing a dynamic, long range, and comprehensive marketing concept that identifies specific problem areas, and utilizes professional public relations and advertising assistance to create viable answers. These are solutions that have practical application for all levels and elements within the square dance world. The marketing plan will offer programs that address the concerns and needs, not only of the existing "family" of square dancers, clubs, associations, and callers, but also offers a new image of the activity aimed at the large majority of our population that has never, "squared up on the dance floor.
The Phoenix Plan is a program to market square dancing. It is a recommended plan of action based on research findings arising from a brief market study. The public image of square dancing has become less attractive. At the same time, competition for the consumer s leisure and recreation time has noticeably increased. Understanding those factors, the Plan will identify the problem areas and offer solutions that would again present square dancing as an attractive product or service. The Plan consists of three phases and recommends incremental steps to realize its potential.
In addition to formulating this plan for marketing, many fund raising projects have been undertaken to help provide funding.
If you would like further information on any of these topics please contact Chuck Hardy at
845-687-9365 or visit the CCHV web site at www.chuckandgerry.com/CCHV to learn about
the many ways funds are being raised and just how you too can help.
CCHV Report
This page last updated on 6/17/00